5 Fundamental User Experience Factors that Impact SEO

In addressing user experience issues, their emotions and perceptions need to be considered important. For you to understand user experience issues, you need to consider the context in user interaction with a website.

SEO in the full-term is search engine optimisation. SEO is the process of improving the quality and quantity of website traffic to a web page. SEO ensures that consumers find you faster on search engines when they are looking for something on the web.

It is an internet marketing strategy that considers how search engines work, the algorithms that control the search engine behaviour. It also controls the actual search terms like keywords typed on the search engine.

Why is user experience important for SEO?

User experience is important for SEO because they share common goals. It not only ranks for search terms but also seeks to provide consumers with information that best answers their questions.

They both have a common goal of giving users the best experience.

Steps on how to improve user experience:

Page load time/page speed

The most annoying thing to experience as a web user is a slow website. Some websites take a long time to load and this could be so frustrating for the user. You have to note that with each passing second, it becomes more apparent that your audience will exit your website if this happens. In turn, this will affect your bounce rate and you would have lost a potential customer due to this mishap.

In some cases, though, the slowness could be due to your user’s slow internet connection, which you have no control over. But for those factors that you have control over, you can work on that and give the best to your customers.

You can do so by:

  1. Minimise your file size
  2. Optimise image size
  3. And by making a sure website is making few possible server requests.

There are other speed factors that contribute to the best user experience, the above mentioned are just some of the most important factors.

Implement user-friendly URL structure

This is an integral part of an effective user-friendly experience strategy. Effective URL structure helps to familiarise the user in terms of where they are in the overall grading of your website. They help to tell what the page is all about.

For example, https://www.goodeducation.com/mobile-marketing/

When you look at this URL structure, you can instantly tell it is about education, specifically mobile marketing of educational material. This is a naturally good way of forming a URL structure. It is organised, efficient, and understandable.

(NOTE that this is just an example and not a real link)

Mobile responsiveness

The third factor is the mobile responsiveness. With there being about 50% of web traffic coming from mobile devices, this factor must be taken into consideration. If your website is not mobile responsive, you’re forfeiting more than 50% of your users from the start.

Many users prefer to use their mobile phones when they want to search for something. This is because the phone is always at hand, that’s why it’s called a mobile phone.

Google weighs this factor heavily as they test the website’s mobile responsiveness using its Google Mobile Responsiveness Test. They use this in their ranking algorithms.

Headers and menus

The menus you place on your headers should be very clean and efficient. There are some websites where they have the menu so cluttered that you’re not sure where to go. This means that there was no categorisation and every page on the whole website was a spot on the menu.

This is bad for the user experience.

As bad as this may sound, it is very common on most websites. Your users will feel overwhelmed with the amount of content they are presented with and may lead to them exiting the site.

Streamline your menus

Menus are among the main features of all websites. The main objective of menus is to guide users to the right page of the website. The most important guidelines of effective user experience design are to streamline the structure and design of your menu.

Make sure that your menu is not overly chaotic or complicated. Don’t place too much content on your menu or header. Make sure that your users can find what they are looking for by creating effective categories and subcategories.

In summary, you can do the following:

  1. Make sure your website is accessible to both humans and bots
  2. Take advantage of YouTube SEO
  3. Optimise voice search
  4. Design mobile-first
  5. Never overlook technical SEO
  6. Focus on topic clusters
  7. Most times, write longer content
  8. Create a diverse backlink portfolio
  9. Find relevant keywords with good search traffic potential

In conclusion, the user experience has a very effective impact on SEO since it gives you ranking on your website page, it gives you page traffic, and also potential customers for your business. Make sure to follow the above steps and tips to improve your user experience and eventually build on search engine optimisation.

Although, while doing all this, make sure not to overdo it because too much of something is poisonous.

Be sure to do them in moderation and while doing so, put yourself in the shoe of the user. For instance, while inserting keywords, ask yourself. If I was a user looking for this particular product, what words would I type in?

Many SEO companies offer specialised SEO services by helping businesses in competitive fields to succeed. A few examples of these include Local SEO, ecommerce SEO, and Voice SEO.

The SEO company services include; SEO audit, analysing competition, custom strategy, WebFX SEO check, off-page optimisation, on-page optimisation, monthly reports, and progressive optimisation.

With this information, you can use it to better your user experience and correct previous mistakes done.

At Graphik Pulse, we specialise in Brandy identity, Web design, Graphic design, and Marketing strategies that would yield result to our clients. Our personalised approach that varies depending upon the requirement gives what is desired by our clients through our strategies and creativity. To get more details and know more about our services, feel free to contact us here.

What Is Target Audience in Digital Marketing?

The target audience for any product or service plays a very crucial role in any kind of marketing. Knowing and understanding the needs of your target audience will not only help you understand how you can convince them to buy your product or service but also help you make appropriate changes to your own product or service so as to make it more appealing and valuable to your customers. So, if you want to understand your target audience better, you have come to the right place.

What is Target Audience in Marketing?

Let’s start with defining the target audience. What exactly is the target audience in digital marketing? Your target audience is your potential customers. It is the group of people or consumers who are very much likely to be willing to buy your product or service based on your advertisements and marketing strategy. This is a very important reason why they should be seeing your ad.

Since it is extremely difficult for any business to reach an entire market, target marketing is always preferred these days by all the brands so that they can put their energy on a well defined and specific group in a particular market.

To make it easier, mainly four types of market segmentations are created. These are:

  • Segment based on demographics: gender, religion, age, education,  race, marital status, etc.
  • Segment based on psychographics: personality, beliefs, values, lifestyle, interests, etc.
  • Segment based on behavior: habits of purchasing or spending, brand interactions, the status of the user, etc.
  • Segment based on geographic areas: area code, region, city, country neighborhood, etc.

Your target audience in digital marketing depends on what you are selling. It may be a niche or a broader one. Whatever the situation may be, it is always important to identify the audience you want to aim at.

Why is Target Audience Important?

Whatever your business may be concerned with, going out of your way to reach anyone and everyone all at once is neither practical nor useful. This is because, in any kind of marketing, the quality of your clientele is always more important than quantity. Any person to whom your product doesn’t hold any value cannot and will not become your customer. This is why one needs to narrow their focus to the main audience so that an effective marketing strategy can be developed.

Your company can make such a strategy that can help you reach consumers who seem to have high chances of becoming your customers. For instance, if you intend to use Facebook as a marketing channel for your product, service, or business, you can target the users on the basis of their interest and click-through rates on Facebook Ads.

Spending money on an audience that might have no interest in your product makes no sense. To make your ads more cost-effective, it is better to run them on a focused group of customers consisting of a limited number of people. Sending mails to all the local households will not give you a good return on investment but sending it to those who might be interested can certainly prove to be a better option.

In addition to all of these, having a well-defined audience will help you stay focused while also giving you the opportunity to build customer loyalty.

The Answer to the Question: “Who is my Target Audience?”

With the importance of focusing on a target audience for the marketing of your product or service established, you may have these questions: How to identify your target audience and what are some examples of the target audience? You know your target audience is your potential customers. Now, how to know if a person viewing your product or service is likely to become your customer or not?

In order to know your potential customers, you need to understand the nature of your product or service which group of people it is intended for, and how its value varies from one group to another.

For instance, if you sell makeup products, your target audience would consist mainly of the people who use makeup or are interested in makeup products, i.e., to whom the products hold value. In this case, your target audience will mostly include women, makeup artists, beauty bloggers or related product reviewers. Similarly, if you sell clothing, your target audience will vary depending on the type of clothing you sell. Shops that sell clothing for all genders and ages will have a broad target audience concerning all the people situated within the geographical limitations of sales of those stores whereas your target audience will be much more focused if your brand is concerned with selling specific attire like activewear or formal wear.

The same goes for services as well. Your target audience will vary depending upon the services you offer, so as to say, if you are a tutor who conducts online classes on a particular subject, your target audience will consist of students with internet connectivity, who are interested in that subject.

Where is your Target Audience?

Once you know who your target audience is supposed to include, the next challenge is to locate them. One of the easiest and most effective ways to do so is to keep track of the customers of your competitors. If your business or company has competitors dealing with a similar niche as yours; their target audience will very likely be your target audience as well.

So, if you want to build a strong target audience for your business, make sure to keep an eye on the customers of your competitors and keep modifying your own product or service to suit their needs so as to raise your chances of gaining them as your regular customers.

Why choose Graphik Pulse?

Graphik Pulse is a full-service brand and digital agency based in Belfast, Ireland. We are committed to helping you reach the most appropriate target audience.

We specialise in graphic design, web design, brandy identity, and marketing strategies that give the desired results. Our custom-made approach strives to deliver success to our valuable clients through the power of creativity and strategy by winning hearts and minds, allowing you to prosper and grow. So, if you want to build a strong target audience for your business, make sure to keep an eye on the customers of your competitors and keep modifying your own product or service to suit their needs so as to raise your chances of gaining them as your regular customers.

Strategy is a pattern in the stream of decision

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