Guide To Choose Right Digital Marketing Channel For Your Business In 2021

As most activities shift online, businesses have not been left out. Today for your business to remain relevant, you need to get to customers by tapping into the channels where they spend most of their time. It is impractical to use all of the available digital marketing channels available, hence you need to narrow down to the most effective ones and follow tips on exploiting them for maximum results.

To save you from the hustle of choosing a suitable digital-market channel for your business, we have identified some options and described them for you in this guide. Read till the end to learn which is the right digital marketing channel for your business in 2021.

What Is A Digital-Marketing Channel?


A digital-marketing channel is any platform that business people can use to interact with their customers and reach out to new ones online. This is simply achieved by displaying business products and services on various digital platforms.

Different Types Of Digital Marketing Channels

There are several digital marketing channels available to reach to customers online. Here, we will simplify things and give you the most effective digital marketing channels.

The top 5 digital marketing channels that have been proven to work for almost all kind of brands:

  1. Website Marketing

    In this era, every other business owns a business website and there is no reason why yours should be left out in this. Get a web designer to help you create a responsive website that you can use to display your products and services. You can also have any information about your company on the website and a blog section to discuss more about your products and services, your expertise and credibility.
  2. Email Marketing

    Email is an online channel often overlooked by many brands. However, it has been proven to work for many businesses by producing a very high Return On Investment (ROI). Email marketing works by regularly reminding your existing customers about your services and alerting them of the new ones. Today, almost everyone has an email account; thus, it is easy to reach customers, even those who are not active in social media.
  3. Social Media Marketing

    This is where you get to use all your social media platforms to promote your brand, ranging from Facebook to Twitter, Instagram to LinkedIn. You are required to post your products or services on your pages regularly and be active to engage with your customers. You can also post products or services offered on various groups by targeting those with your type of customers.
  4. Influencer Marketing

    Social media influencers are used to promote products and services through sponsored content. Social media influencers have a huge following hence a large audience that they can easily convince to purchase your products. They do this by displaying your products on their channels, educating them about your services and offering promotions. This is the best option for brands starting out, as in most cases, your social media platforms can’t make a significant impact like theirs.
  5. Search Engine optimization

    Before purchasing, almost everyone searches for information about a product, brands, and product reviews online. You can take advantage of this by boosting your ranking and ensuring that your products or services appear on top once these searches are done. This can only be achieved by utilizing on-page and off-page optimization, such as using unique and strategic keywords or using backlinks to get a bigger percentage of potential customers.

How To Choose The Most Effective Channel

These are the steps you need to follow to pick the most effective channel for your business:

  • Goal Identification
  • Target Audience Identification
  • Expertise Required Determination
  • Budget Allocation
  1. Goal Identification

    First, identify your goal in using digital marketing channels. Here are the typical goals most businesses have:
  • Lead Generation: You can use a digital marketing channel to generate leads to your potential customers, getting to connect with them and eventually making them your buying customers. The digital marketing channels best for you with this goal in mind are Email marketing, search engine optimization and blogs.
  • Sales Generation: Most people are getting used to purchasing items from online stores and hence you can use digital marketing channels to increase sales. To achieve this, you can leverage channels like affiliate marketing, Amazon resellers and Google Search Network.
  • Brand Awareness: If you aim at brand awareness, you need to get on channels that emphasize brand promotion and development. These include using social media channels such as Facebook and Instagram, creating YouTube videos and running joint adventure marketing with other established brands.
  • Identify Your Target Audience

    To be successful in digital marketing, you need to identify your target audience and then use channels that they are very active in and where they spend most of their time. For instance, if your audience is young, you need to use Instagram as this target group is mostly found here, at least for the short funny videos and memes. If you are targeting business people and professionals, you probably should consider LinkedIn.
  • Set a budget

    This is very crucial as you don’t want to go for expensive services and strain to pay for them. You will need to adjust and limit yourself to digital marketing platforms that you can afford and services you can pay for without straining your business.
  • Determine Expertise Needed

    Different digital marketing channels come with different skill requirements. Thus, it is vital to settle for a channel with readily available and affordable skills. Examples of typical skills needed include developing skills for website designers, social skills for social media managers, and creative content creation skills.

We cannot wrap up this guide before saying that these platforms complement each other and it is recommended to use every channel at your disposal for maximum results. Our team at Graphik Pulse offers services to help businesses use these digital-marketing channels effectively for higher returns. Get in touch with us for more details.

Why Choose Graphik Pulse for Digital Marketing?

  • Unbeatable Experience: We have been in the marketing industry for a long time than most digital marketing agencies out there. We understand market trends fully and deliver the best as per market needs.
  • Reliability: We never fail to deliver and with us, you will never have to worry about getting conned.
  • Quality Services: We make sure we offer value for every coin you spend by giving you quality digital marketing services.
  • Variation In Services: We offer a wide variety of services and you don’t need to have several people running various marketing channels for you when you choose us.
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Learn the benefits of branding in the digital world

Branding is the process or action of marking something. It can be defined as a marketing strategy in which a company creates a name, symbol, or design that is identified to belong to that company.

Many businesses and companies use branding so that it can be easy for consumers to find their products or services easily. Branding also helps to differentiate one company or business from another.

In this article, we are going to learn the benefits of branding in the digital world.

Why is branding important for your business?

Branding is important because it can establish an identity for your business. This identity sets your business apart from the competition. With that, it sparks a connection with the target audience.

Let’s look at reasons why branding matters:

Branding shows your customers what makes you unique

If you do not establish instantly who you are as a brand, then neither will your customers. Your branding will immediately tell your story even before you introduce yourself to your client/customer.

A customer should be able to tell who you are and what you are selling by taking a glance at your brand. You can do so by establishing your brand with brand-defining keywords.

It builds connection

You can deeply connect with your employees, customers, and the general public by establishing a brand. This connection will gradually build a good reputation for you and your business.

Branding builds confidence

To tell your customers what makes you “you” takes guts and confidence is essential in business. Some of the most successful brands in the world got to where they are because of their sense of confidence. For example, “Nike”. Many companies make shoes but with the way Nike advertises its brand, it has raised the bar for them. With that kind of confidence, I don’t think people will ever forget about that brand. And that is why they make so many sales each year.

While many competitors may copy Nike, they are sustained by their brand wholesomely. This will make them among the leaders in modern footwear.

It gives you purpose and direction

Whatever your brand may be, make sure that it has meaning to it. Great branding is more than just your logo. Sure, Logo branding is equally essential to your brand design, but does it have a meaning behind it? Before branding ask yourself these questions: why this logo? Why these colors? What message will this logo or message give to the general public?

Branding also connects your values to a like-minded audience

To have a successful business, you need to establish a mission, vision, and values for your brand. This plays a huge role in upholding your brand identity with others that believe in the same beliefs.

Great branding delivers results

A strong brand is essential in delivering the results that you need.

Let us discuss the benefits of branding

Helps you stand out in a saturated market

Having a good brand design will help your consumers to notice you since there is a lot of competition in the market that may offer the same services as you.

You can charge what you are worth

When you have a clear brand, you will come across as professional and therefore charge as one.

Gives you credibility

Having an established brand will make you look like an expert and people will be more likely to buy from you.

Leads to loyalty

Branding leads to customer loyalty since they will be attracted to your brand which shares the same values as them.

Gets you referrals

Your customers will recommend you to their friends if you deliver what your brand promises. This is the best form of marketing strategy.

Saves money and time in the long run

When you set a good foundation at first with your brand, you will save a lot of money on changing your strategy, website, and logo. So, be sure to get off to a good start before settling.

Gives clear strategy for moving forward

Branding will set the tone for everything you do. When you have a strong strategy in place, you can look back to it and ensure that your services are in line with your mission.

These are just but a few of the advantages of branding since we can mention all of them.

It would not be complete for us to discuss branding without talking about the “logo”

What is a logo?

A logo is the foundation of your identity. You cannot have a brand without the logo. Attention spans are short these days, especially for consumers. Logos are important since they will be the first to be seen by the consumer when they open the website to your business.

Logos create a memorable experience for your consumers and this will differentiate you from your competitors.

They play a huge role in creating a good brand design for your business because:

  • They grab attention
  • Make a good first impression
  • Builds the foundation of your brand identity
  • They are memorable
  • Fosters brand loyalty

You can achieve all this by getting a good design agency. A design agency is an agency that offers services that fall under marketing and advertising. They can help you with promotion, creative strategy, or work.

When choosing a design agency, search beyond Google. Ask around your networks and see if there are any recommendations. Many agencies grow on referrals and google search may not feature them.

With that being said, branding is the best way to get your business noticed by your target audience. To achieve that goal, you can follow the above strategies and you will be on your way to establishing a successful name for your business. Remember to capture your audience’s attention by creating a logo that will motivate them to be interested in the products and services that you offer.

Lastly, values and beliefs matter. By adding your values to your brand, you will attract an audience that believes in the same values as you. In the long run, you will get referrals from them.

 Graphik Pulse is a designing agency based in Belfast. We strive to create innovative visual solutions for creative projects. We put in best of our efforts to satisfy interesting people looking for fresh approach that can get the attention of the target audience. We aim to help you in your journey to success. Feel free to contact us to know more about what we do.

Strategy is a pattern in the stream of decision

- Henry Mintzberg We design the pattern