As most activities shift online, businesses have not been left out. Today for your business to remain relevant, you need to get to customers by tapping into the channels where they spend most of their...
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When you are in business, there is always that one key area that you specialise in. You cannot be everything to all people and you must identify yourself with a specific line of products and...
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If you own a website and especially for business purposes, you would want it to delight both new and existing customers at any given time. Although many factors affect this, page speed is becoming a...
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Since the outbreak of coronavirus, many business operations have shifted online. The pandemic, the confusion and unending lockdowns have collectively made advertising and purchases to be conducted online. Research findings show that close to 40%...
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In addressing user experience issues, their emotions and perceptions need to be considered important. For you to understand user experience issues, you need to consider the context in user interaction with a website. SEO in...
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Branding is the process or action of marking something. It can be defined as a marketing strategy in which a company creates a name, symbol, or design that is identified to belong to that company....
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Customers are one of the most basic parts of any business. No business can survive without customers. Having a strong clientele is extremely crucial for any business to thrive. But, forming a strong clientele for...
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The target audience for any product or service plays a very crucial role in any kind of marketing. Knowing and understanding the needs of your target audience will not only help you understand how you...
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