Get Branding Strategies Right For Your Business

When you are in business, there is always that one key area that you specialise in. You cannot be everything to all people and you must identify yourself with a specific line of products and services for your business to work. What identifies you and your business and makes you stand out from your competitors is your BRAND, and it is what we are going to focus on here.

So if you want to learn what business branding means, the common branding strategies that you can use for your business, and the reasons why you should be obsessed with every detail of your brand, read this guide to the end.

What Is Branding?

In the business world, branding is simply the process of making your business identity known to potential and existing customers. Contrary to the thinking of many, branding is not just about your business logo. It encompasses every aspect that customers perceive your business with. Everything from your visual identity (how you style your products, staff and premises), the customer service, to the way you run all your marketing and advertising strategies is all part of branding. In summary, it includes everything you promise to offer to your customers to cater to their needs and all the things you do to fulfil your own needs and accomplish the business goals.

Why Branding Matters?

So you may be wondering why you should spend most of your time creating a brand for your business while you are supposed to focus on ‘more important’ aspects such as production. Here are some reasons why branding is so important.

It Signifies Your Intents And Actions

It is only through branding that the potential consumers your business targets will know what you wish to offer and how you are working and progressing to ensure that the promises are fulfilled. Keep in mind that the promise is what will keep your target group close to your business, while the actions are what will make these people your buying customers.

It Helps You Stay Ahead Of The Competition

If you fail to outdo the competition, your business will not operate at its full potential at any point in time. Additionally, we are living at a time where businesses are required to leverage global markets and also stay ahead of the competitors in the global realm to reach their full potential. Positioning your brand the right way will give assurance to customers and clients that you are the best among companies with similar offerings as yours.

Branding Builds Trust

Since the better part of branding involves working towards offering the best products and services, it helps you build trust with customers. By knowing that their needs will be fulfilled in a straightforward and highly effective manner, your customer will keep coming back for more. This will, in turn, increase the returns your business makes.

Helps Attract Top Talents

Branding is not just about the customers. Investors, management professionals and even other leading businesses will want to be affiliated with a firm that has built its brand. You may not have top-notch and premium offerings, but just by the way you position your identity out there, you may end up having the most skilled and talented team in your firm.

Why Branding Is So Important?

Branding can help to influence the consumers’ purchase decision. In a survey conducted by Nielsen Survey in 2015, more than 50% of consumers said they would prefer buying a branded products they are familiar with, and only 21% of consumers bought the product they actually liked.

Also, branding drives profits for businesses. In a study conducted by Forbes, it was seen that 77% of B2B marketing leaders say branding is critical to growth.

Therefore, in today’s competitive world, branding is crucial to gain an advantage over your competitors.

What Are Branding Strategies?

A branding strategy is a long-term plan on how you will develop and sustain your identity and, in the long run, accomplish all your goals. A working branding strategy should convince your customers that your products and services are the best in the market and that they will cater to all their needs. It would help if you launched a working branding strategy right as your business starts, as this will give you a better chance to succeed.

What Are Branding Guidelines?

Branding guidelines is all the information that defines how your brand works. The information may range from your business’s history, vision, and goals to how you will use your logos and business cards. Good branding guidelines should be rigid enough to keep your identity out there but at the same time flexible to accommodate creativity and emerging trends. Having working branding guidelines is by itself a marketing tool.

Hopefully, you now understand what branding is and why it matters for your business. Clearly, it is only through branding that your business will remain both locally and globally reachable and recognisable. Regardless of growth level or niche, every business must adopt working branding strategies, develop elaborate branding guidelines to remain on the success path, enhance customer satisfaction, and increase returns. Create that voice or image that people want to listen to and see with business branding.

At Graphik Pulse, we will help to establish a new brand for your company. From research, strategy formation, to final production, our team will handle everything. Get in touch with us if you want to know more about our services.

Improve Your Page Speed, Improve Your SEO In 2021

If you own a website and especially for business purposes, you would want it to delight both new and existing customers at any given time. Although many factors affect this, page speed is becoming a serious page performance factor year in year out. In 2021, page speed is expected to be among the top factors that determine how a site performs among others in the same niche.

If your goal for your website is to drive more traffic, phone calls, sales, or subscriber, then fast sage speed is a must. In this guide, you will learn what page speed is, how to test it, why it matters, how it relates to SEO and the top ways in which it can be increased.

What Exactly Is Page Speed?

In simple terms, Page speed is defined as the time it takes to display all the information on a given page. Developers prefer to call page speed as page load time, which simply means the time taken by a browser, like Chrome,Safari, or Edge, to receive the first lot of information from the server.

How To Check Page Speed?

Here, we will focus on the readily available service from Google; Google analytics and Google PageSpeed Insights. These free tools not only give you a breakdown of how your page performs in terms of page speed but also gives suggestions on the areas that need improvement.

To use Google Analytics, you need to sign in to your account on this platform. Hover directly to your View, open Reports, then pick Behavior and finally Site Speed. You will get three report options here, but you should open the Page Timing Report to get a report with detailed information on how your pages perform in terms of speed. The report also describes the time each page element (video, image, or button) takes to respond every time a user interacts with them.

With Google’s PageSpeed Insights, you can check your page speed instantly. It is a free tool which provides you with an overall score for desktop page speed and mobile page speed.

Nowadays, the majority of the web traffic comes from a handheld device like smartphones, tablets, etc, therefore google focuses more on mobile page speed. Along with the page speed score, you will also get to access other additional technical points.

If you do not have a technical background, then just focus on the First Meaningful Paint and its score as it defines how long it takes for your page to load enough content for your users to interact with. Higher the score the better it is.

WebPagetest, Gtmetrix and IsItWP are some other tools which you can use to check your Page Speed.

Why Is It Important To Improve Page Speed?

With the rapid advancement in technology, and 5G rolling out all over the world, a customer expects their pages to load instantly with a click. To users, this reduces the frustration that comes with slow loading sites. This simply means that a faster loading page is likely to impress a visitor more than a slow loading page. For website owners, improving the page ensures that your page is available in relevant searches as one of the top results. The other advantage is that people will spend more time on your page if it loads faster and this has an implication of increasing your conversions.

How Page Speed And SEO Are Related?

Since Google’s Algorithm Speed Update, page speed is today one of the signals that affect how the page ranks on searches. In case your pages have low speed, this may give your visitors and bots an unpleasant result/experience and affect your organic search ranking and traffic negatively.

What Can Be Done To Improve Page Speed?

• Reduce the size of your files (JavaScript, CSS, and HTML) that are above 150 bytes. Here, you can use the GZip software.

• Optimize your code removing unnecessary characters, spaces, code comments and formatting to boost your page speed. Use CSS Nano to optimize your site codes.

Optimize Your Images – Ensure that the images on your pages are adequately compressed and in the right format. An excellent tool to use here is CSS sprites, which allows you to combine all your images into one big image that loads faster but displays only the requested section.

Make Good Use Of Browser Caching – Caching is the process of storing information on a visitor’s browser such that the browser does not reload the whole page on subsequent visits. With a tool like YSlow, you can set the period you want your information to be cached on browsers.

Use A Content Distribution Network (CDN) – This stores copies of your site’s information in various geographical centres so that the content is readily available to users anytime, anywhere.

Optimize Your Server Response Time – Here, be on the lookout for issues such as inadequate memory, slow routing and slow database queries and act on them immediately. This will improve your server response time and thus the page speed.

Final Thoughts

Today, no web user will tolerate a slow page when there are others they can access within seconds. Now that you know how page speed affects your SEO ranking, you should leverage the above methods to boost your page speed and make sure you are not losing customers to your visitors. The good thing with page speed optimization is that there are tools to increase your pages’ speed hassle-free. Do not forget to check your page speed once in a while, as it is bound to change over time!

If you are struggling with your websites page speed, and despite all efforts, the page speed is not improving, then you are at the right place. At Graphik Pulse, we have a team of experienced digital marketers and web developers who can help you to improve your website page speed score.

Get in touch with us for more information.

Strategy is a pattern in the stream of decision

- Henry Mintzberg We design the pattern