5 Fundamental User Experience Factors that Impact SEO

In addressing user experience issues, their emotions and perceptions need to be considered important. For you to understand user experience issues, you need to consider the context in user interaction with a website.

SEO in the full-term is search engine optimisation. SEO is the process of improving the quality and quantity of website traffic to a web page. SEO ensures that consumers find you faster on search engines when they are looking for something on the web.

It is an internet marketing strategy that considers how search engines work, the algorithms that control the search engine behaviour. It also controls the actual search terms like keywords typed on the search engine.

Why is user experience important for SEO?

User experience is important for SEO because they share common goals. It not only ranks for search terms but also seeks to provide consumers with information that best answers their questions.

They both have a common goal of giving users the best experience.

Steps on how to improve user experience:

Page load time/page speed

The most annoying thing to experience as a web user is a slow website. Some websites take a long time to load and this could be so frustrating for the user. You have to note that with each passing second, it becomes more apparent that your audience will exit your website if this happens. In turn, this will affect your bounce rate and you would have lost a potential customer due to this mishap.

In some cases, though, the slowness could be due to your user’s slow internet connection, which you have no control over. But for those factors that you have control over, you can work on that and give the best to your customers.

You can do so by:

  1. Minimise your file size
  2. Optimise image size
  3. And by making a sure website is making few possible server requests.

There are other speed factors that contribute to the best user experience, the above mentioned are just some of the most important factors.

Implement user-friendly URL structure

This is an integral part of an effective user-friendly experience strategy. Effective URL structure helps to familiarise the user in terms of where they are in the overall grading of your website. They help to tell what the page is all about.

For example, https://www.goodeducation.com/mobile-marketing/

When you look at this URL structure, you can instantly tell it is about education, specifically mobile marketing of educational material. This is a naturally good way of forming a URL structure. It is organised, efficient, and understandable.

(NOTE that this is just an example and not a real link)

Mobile responsiveness

The third factor is the mobile responsiveness. With there being about 50% of web traffic coming from mobile devices, this factor must be taken into consideration. If your website is not mobile responsive, you’re forfeiting more than 50% of your users from the start.

Many users prefer to use their mobile phones when they want to search for something. This is because the phone is always at hand, that’s why it’s called a mobile phone.

Google weighs this factor heavily as they test the website’s mobile responsiveness using its Google Mobile Responsiveness Test. They use this in their ranking algorithms.

Headers and menus

The menus you place on your headers should be very clean and efficient. There are some websites where they have the menu so cluttered that you’re not sure where to go. This means that there was no categorisation and every page on the whole website was a spot on the menu.

This is bad for the user experience.

As bad as this may sound, it is very common on most websites. Your users will feel overwhelmed with the amount of content they are presented with and may lead to them exiting the site.

Streamline your menus

Menus are among the main features of all websites. The main objective of menus is to guide users to the right page of the website. The most important guidelines of effective user experience design are to streamline the structure and design of your menu.

Make sure that your menu is not overly chaotic or complicated. Don’t place too much content on your menu or header. Make sure that your users can find what they are looking for by creating effective categories and subcategories.

In summary, you can do the following:

  1. Make sure your website is accessible to both humans and bots
  2. Take advantage of YouTube SEO
  3. Optimise voice search
  4. Design mobile-first
  5. Never overlook technical SEO
  6. Focus on topic clusters
  7. Most times, write longer content
  8. Create a diverse backlink portfolio
  9. Find relevant keywords with good search traffic potential

In conclusion, the user experience has a very effective impact on SEO since it gives you ranking on your website page, it gives you page traffic, and also potential customers for your business. Make sure to follow the above steps and tips to improve your user experience and eventually build on search engine optimisation.

Although, while doing all this, make sure not to overdo it because too much of something is poisonous.

Be sure to do them in moderation and while doing so, put yourself in the shoe of the user. For instance, while inserting keywords, ask yourself. If I was a user looking for this particular product, what words would I type in?

Many SEO companies offer specialised SEO services by helping businesses in competitive fields to succeed. A few examples of these include Local SEO, ecommerce SEO, and Voice SEO.

The SEO company services include; SEO audit, analysing competition, custom strategy, WebFX SEO check, off-page optimisation, on-page optimisation, monthly reports, and progressive optimisation.

With this information, you can use it to better your user experience and correct previous mistakes done.

At Graphik Pulse, we specialise in Brandy identity, Web design, Graphic design, and Marketing strategies that would yield result to our clients. Our personalised approach that varies depending upon the requirement gives what is desired by our clients through our strategies and creativity. To get more details and know more about our services, feel free to contact us here.

Learn the benefits of branding in the digital world

Branding is the process or action of marking something. It can be defined as a marketing strategy in which a company creates a name, symbol, or design that is identified to belong to that company.

Many businesses and companies use branding so that it can be easy for consumers to find their products or services easily. Branding also helps to differentiate one company or business from another.

In this article, we are going to learn the benefits of branding in the digital world.

Why is branding important for your business?

Branding is important because it can establish an identity for your business. This identity sets your business apart from the competition. With that, it sparks a connection with the target audience.

Let’s look at reasons why branding matters:

Branding shows your customers what makes you unique

If you do not establish instantly who you are as a brand, then neither will your customers. Your branding will immediately tell your story even before you introduce yourself to your client/customer.

A customer should be able to tell who you are and what you are selling by taking a glance at your brand. You can do so by establishing your brand with brand-defining keywords.

It builds connection

You can deeply connect with your employees, customers, and the general public by establishing a brand. This connection will gradually build a good reputation for you and your business.

Branding builds confidence

To tell your customers what makes you “you” takes guts and confidence is essential in business. Some of the most successful brands in the world got to where they are because of their sense of confidence. For example, “Nike”. Many companies make shoes but with the way Nike advertises its brand, it has raised the bar for them. With that kind of confidence, I don’t think people will ever forget about that brand. And that is why they make so many sales each year.

While many competitors may copy Nike, they are sustained by their brand wholesomely. This will make them among the leaders in modern footwear.

It gives you purpose and direction

Whatever your brand may be, make sure that it has meaning to it. Great branding is more than just your logo. Sure, Logo branding is equally essential to your brand design, but does it have a meaning behind it? Before branding ask yourself these questions: why this logo? Why these colors? What message will this logo or message give to the general public?

Branding also connects your values to a like-minded audience

To have a successful business, you need to establish a mission, vision, and values for your brand. This plays a huge role in upholding your brand identity with others that believe in the same beliefs.

Great branding delivers results

A strong brand is essential in delivering the results that you need.

Let us discuss the benefits of branding

Helps you stand out in a saturated market

Having a good brand design will help your consumers to notice you since there is a lot of competition in the market that may offer the same services as you.

You can charge what you are worth

When you have a clear brand, you will come across as professional and therefore charge as one.

Gives you credibility

Having an established brand will make you look like an expert and people will be more likely to buy from you.

Leads to loyalty

Branding leads to customer loyalty since they will be attracted to your brand which shares the same values as them.

Gets you referrals

Your customers will recommend you to their friends if you deliver what your brand promises. This is the best form of marketing strategy.

Saves money and time in the long run

When you set a good foundation at first with your brand, you will save a lot of money on changing your strategy, website, and logo. So, be sure to get off to a good start before settling.

Gives clear strategy for moving forward

Branding will set the tone for everything you do. When you have a strong strategy in place, you can look back to it and ensure that your services are in line with your mission.

These are just but a few of the advantages of branding since we can mention all of them.

It would not be complete for us to discuss branding without talking about the “logo”

What is a logo?

A logo is the foundation of your identity. You cannot have a brand without the logo. Attention spans are short these days, especially for consumers. Logos are important since they will be the first to be seen by the consumer when they open the website to your business.

Logos create a memorable experience for your consumers and this will differentiate you from your competitors.

They play a huge role in creating a good brand design for your business because:

  • They grab attention
  • Make a good first impression
  • Builds the foundation of your brand identity
  • They are memorable
  • Fosters brand loyalty

You can achieve all this by getting a good design agency. A design agency is an agency that offers services that fall under marketing and advertising. They can help you with promotion, creative strategy, or work.

When choosing a design agency, search beyond Google. Ask around your networks and see if there are any recommendations. Many agencies grow on referrals and google search may not feature them.

With that being said, branding is the best way to get your business noticed by your target audience. To achieve that goal, you can follow the above strategies and you will be on your way to establishing a successful name for your business. Remember to capture your audience’s attention by creating a logo that will motivate them to be interested in the products and services that you offer.

Lastly, values and beliefs matter. By adding your values to your brand, you will attract an audience that believes in the same values as you. In the long run, you will get referrals from them.

 Graphik Pulse is a designing agency based in Belfast. We strive to create innovative visual solutions for creative projects. We put in best of our efforts to satisfy interesting people looking for fresh approach that can get the attention of the target audience. We aim to help you in your journey to success. Feel free to contact us to know more about what we do.

Strategy is a pattern in the stream of decision

- Henry Mintzberg We design the pattern