In addressing user experience issues, their emotions and perceptions need to be considered important. For you to understand user experience issues, you need to consider the context in user interaction with a website.
SEO in the full-term is search engine optimisation. SEO is the process of improving the quality and quantity of website traffic to a web page. SEO ensures that consumers find you faster on search engines when they are looking for something on the web.
It is an internet marketing strategy that considers how search engines work, the algorithms that control the search engine behaviour. It also controls the actual search terms like keywords typed on the search engine.
Why is user experience important for SEO?
User experience is important for SEO because they share common goals. It not only ranks for search terms but also seeks to provide consumers with information that best answers their questions.
They both have a common goal of giving users the best experience.
Steps on how to improve user experience:
Page load time/page speed
The most annoying thing to experience as a web user is a slow website. Some websites take a long time to load and this could be so frustrating for the user. You have to note that with each passing second, it becomes more apparent that your audience will exit your website if this happens. In turn, this will affect your bounce rate and you would have lost a potential customer due to this mishap.
In some cases, though, the slowness could be due to your user’s slow internet connection, which you have no control over. But for those factors that you have control over, you can work on that and give the best to your customers.
You can do so by:
- Minimise your file size
- Optimise image size
- And by making a sure website is making few possible server requests.
There are other speed factors that contribute to the best user experience, the above mentioned are just some of the most important factors.
Implement user-friendly URL structure
This is an integral part of an effective user-friendly experience strategy. Effective URL structure helps to familiarise the user in terms of where they are in the overall grading of your website. They help to tell what the page is all about.
For example, https://www.goodeducation.com/mobile-marketing/
When you look at this URL structure, you can instantly tell it is about education, specifically mobile marketing of educational material. This is a naturally good way of forming a URL structure. It is organised, efficient, and understandable.
(NOTE that this is just an example and not a real link)
The third factor is the mobile responsiveness. With there being about 50% of web traffic coming from mobile devices, this factor must be taken into consideration. If your website is not mobile responsive, you’re forfeiting more than 50% of your users from the start.
Many users prefer to use their mobile phones when they want to search for something. This is because the phone is always at hand, that’s why it’s called a mobile phone.
Google weighs this factor heavily as they test the website’s mobile responsiveness using its Google Mobile Responsiveness Test. They use this in their ranking algorithms.
Headers and menus
The menus you place on your headers should be very clean and efficient. There are some websites where they have the menu so cluttered that you’re not sure where to go. This means that there was no categorisation and every page on the whole website was a spot on the menu.
This is bad for the user experience.
As bad as this may sound, it is very common on most websites. Your users will feel overwhelmed with the amount of content they are presented with and may lead to them exiting the site.
Streamline your menus
Menus are among the main features of all websites. The main objective of menus is to guide users to the right page of the website. The most important guidelines of effective user experience design are to streamline the structure and design of your menu.
Make sure that your menu is not overly chaotic or complicated. Don’t place too much content on your menu or header. Make sure that your users can find what they are looking for by creating effective categories and subcategories.
In summary, you can do the following:
- Make sure your website is accessible to both humans and bots
- Take advantage of YouTube SEO
- Optimise voice search
- Design mobile-first
- Never overlook technical SEO
- Focus on topic clusters
- Most times, write longer content
- Create a diverse backlink portfolio
- Find relevant keywords with good search traffic potential
In conclusion, the user experience has a very effective impact on SEO since it gives you ranking on your website page, it gives you page traffic, and also potential customers for your business. Make sure to follow the above steps and tips to improve your user experience and eventually build on search engine optimisation.
Although, while doing all this, make sure not to overdo it because too much of something is poisonous.
Be sure to do them in moderation and while doing so, put yourself in the shoe of the user. For instance, while inserting keywords, ask yourself. If I was a user looking for this particular product, what words would I type in?
Many SEO companies offer specialised SEO services by helping businesses in competitive fields to succeed. A few examples of these include Local SEO, ecommerce SEO, and Voice SEO.
The SEO company services include; SEO audit, analysing competition, custom strategy, WebFX SEO check, off-page optimisation, on-page optimisation, monthly reports, and progressive optimisation.
With this information, you can use it to better your user experience and correct previous mistakes done.
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