Keeping in touch with your customer via scheduled emails is a good way to promote positive and relevant things about your brand. In an email you can provide a little more info than you would on a social post, and should feel more like being part of an exclusive club where the customer is receiving something special and are recognised personally by the company. Not just getting hit with ‘buy this’ and ‘like us’ messaging. The more personal, relevant and useful your email is to the customers genuine needs and desires the better it will benefit the brand and business. As part of a considered digital marketing strategy we can create content that will help achieve the overall goal, design custom templates, create the working model and manage the sending out on a schedule to an active list of subscribers. Most importantly we can then test and analyse reports to find out what worked and what didn’t. Informing decisions from what are the most effective CTA’s to even what colours achieved better conversions, endeavouring to make each email sent out better serves its purpose.